by Super Script | Mar 31, 2022 | Uncategorised
Everybody is talking about ‘purpose’ at the moment. Simon Sinek with his mantra, “People don’t buy what they do, they buy WHY you do it,” is probably the best known of its advocates, but he isn’t alone. Jim Stengel in his book Grow unveiled analysis that showed that...
by Super Script | Mar 31, 2022 | Uncategorised
Enter ‘storytelling for business’ into the Amazon search bar and you will find pages of books proclaiming that stories can drive your brand and/or make you a better leader. One of these books –Story Factor by Annette Simmons – was even included in the 100 Best...
by Super Script | Mar 31, 2022 | Uncategorised
Most of my work with leaders involves true stories. Very occasionally we might call on a fable, but on the whole the truth is best. However, when I went to the British Library as part of my quest for yet more ‘story science’, I found a paper that proves that fictional...
